Editorial

We made a loud can. On purpose. Once.
We made a loud can. On purpose. Once.
For two years we have argued that a drink does not need to shout. We put one ingredient in a slim white can, wrote one dry line on the front,... Read more...
It's just a can. We made it complicated.
It's just a can. We made it complicated.
Designing the can took longer than developing the drink. Not because it is hard to put water in aluminium, but because we were stubborn about a slim white can with... Read more...
The hardest part was doing nothing
The hardest part was doing nothing
You would think making coconut water is mostly about what you add. It is the opposite. At the factory, every decision we made was about what not to do to... Read more...
We flew to Vietnam to drink from a straw
We flew to Vietnam to drink from a straw
Most coconut water tastes roughly the same when you read the label. It does not taste the same when you actually drink it. So we went to find out where... Read more...